pcAmerica Newsletter #445
 
January 31, 2012
In This Issue
pcAmerica Customer wins Customer Engagement Award
Danger! You Have Been Infected With a Virus!
More Advice on Buying A Printer
Contacting pcAmerica
 
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C.E.O. David J. Gosman (djg@pcamerica.com)

President Richard F. Rotbard (rotbard@pcamerica.com)

Newsletter Editor
Howard Y. Gosman
(hgosman@pcamerica.com)

Contributing Editor/Database Administration
Steven M. Kahan
(stevekahan@pcamerica.com)

Sales Manager Steve Rimpici (SRimpici@pcamerica.com)
Your pcAmerica Account Managers

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Ryan Christman X225 (
ryan@pcamerica.com)

 
Sam Kahan X223 (
skahan@pcamerica.com)

 

Tony Scarpa X224

 (tscarpa@pcamerica.com)
 
 

Frank Fullam X288 (frankfullam@pcamerica.com)
 

More Information
  For more information on Cash Register Express, Restaurant Pro Express, Asset Management Software, Portable and Wireless Point of Sale, barcode readers, cash drawers and receipt printers, call PC America at
 
1-800-PC-AMERICA or 1-800-722-6374 or 1-845-920-0800.

You may also purchase directly on the internet at:


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Previous Newsletters

 

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FAQ (Frequently Asked Questions)

Find documents and answers to many of the most commonly asked questions about Restaurant Pro Express, Cash Register Express, and other pcAmerica products. 
 
The site is constantly updated. If there is a queston you have that is not answered email pcAmerica at:
 

pcAmerica Small LogopcAmerica Customer wins Customer Engagement Award

  

Tasti D-Lite recognized for use of innovative loyalty and social technology built into Restaurant Pro Express.

 

The 10 Retailers that received the prestigious Retail Touch Point Customer Engagement Awards are:

  

  • 8ta
  • Casual Male Retail Group (CMRG)
  • David's Bridal
  • Foot Locker
  • Hot Topic
  • Inkjet Superstore
  • Moosejaw
  • Rutter's Farm Stores
  • Tasti D-Lite
  • Urban Outfitters
  •  

    Prior to teaming up with pcAmerica, Tasti D-Lite used a tedious and unreliable manual "punch card" loyalty program.

    By adopting pcAmerica's point-of-sale program along with an enhanced loyalty program, Tasti D-Lite has a permanent boost in sales for its 60 locations throughout the U.S.

     

    In addition, pcAmerica built the online http://myTasti.com web portal for cardholders to view their balances online.

     

    Customers are awarded points for each

    purchase and also receive a free frozen dessert on their

    birthday. As a result, customer participation in the

    new TastiRewards program is expected to encourage

    existing customers to return more frequently and will

    further increase the word-of-mouth referrals that will

    draw in new customers. The specials and coupons

    posted to the social network sites of Tasti D-Lite's

    customers provide awareness of their desserts and

    stores to those customers' friends and followers.

     

    Bonus points and birthday rewards can be earned and redeemed at all participating locations.

     

    Upon each loyalty transaction, Restaurant Pro Express

    and the pcAmerica-developed myTasti.com web portal

    automatically posts customizable, fun messages to the

    social networks of their customers and provides additional brand awareness.

     

    Read more about Retail Touch Points and the rewards program at:

     

    Retail Touch Points

        

    ArrowDanger! You Have Been Infected With a Virus! 

      

     

    Many of us have received this message from time to time.

      

    The message looks like a legitimate Microsoft or other antivirus software message. You are asked to click on an icon in order to remove the virus. Upon clicking the icon, you're asked for your credit card number and a $49 or so fee.

     

    Here's what happened.

     

    Someone in a European country, a prison, or a local high school wrote a little program that infected your computer. Actually, the program was sent to millions of susceptible computers automatically.

     

    What did you do wrong? You could have opened up an attachment to an email. You could have gone to an infected website that passed the virus to you upon clicking an icon. You could have downloaded a file disguised as a photo. It's almost like catching a cold? You can wash your hands a dozen times a day. You can stay three feet away from the nearest human. You can use gloves all day. You can still catch that cold.

     

    If you are using Windows XP, you are more likely to be infected. If you are using updated versions of Windows Vista or Windows 7, you are less likely to get infected. (According to Computer World, 14 out of 1000 XP computers are infected, 8 out of 1000 Vista computers are infected, and 2.5 out of 1000 Windows 64bit computers are infected).

     

    If you are using one of the better more recent Internet security programs like Norton Internet Security 2012, you are less likely to get infected.

     

    If you are the type of computer user that clicks on email attachments offering $9.95 Apple iPads, you are likely to get infected. 

     

    Let's say you followed all the rules. You are using Windows 7 with an updated Norton Internet Security 2012, never open up email attachments, never go to "bad" websites, and yet still get a virus.

     

    You get that evil message on the screen indicating that you have been infected by a virus. You try using your favorite antivirus software and it won't work.

     

    You keep getting annoying message on your computer telling you that your have a virus or spyware. 

     

    Here is what you can do.

     

    Run Malwarebyes. It's a free program that can clean up your computer. It works almost all the time. I suggest that you place it on your computer and run it at lease four times a year. It is an unintrusive software program. When you run it, it takes up some of your computer resources. When you shut it down, it releases all your computer resources and does not run again until you decide to run it.

     

    If you don't have Malwarebytes on your computer and get a serious virus, you could have a problem going to the Internet site and installing it. So, it would be better to install it before you get a virus.

     

    Or just download Malwarebytes and place it on a USB Flash Drive for future use.

     

    Sometimes if  you have a serious virus or spyware, you may want to run Malwarebytes in Windows safe mode. To boot your computer in the safe mode, press the F8 key while booting.

     

    If you are interested in getting a copy of Malwarebytes, click on FREE Stuff For Your Computer located near the bottom of this and all of our other newsletters.

     

    Now here's the purpose of this article. I've found an excellent alternative to Malwarebytes.  

     

    Comodo Cleaning Essentials won't cost you a penny. This is another tool that you can use if your computer appears to be fried.

     

    First, use your antivirus software. Next use Malwarebytes. If you still can't get your computer up and running, use Comodo Cleaning Essentials. When one of these virus or spyware programs gets into your computer, it sometimes adds software that is very difficult to find and remove. Every time you reboot your computer, it reinstalls the offending software. You keep getting pop-ups warning you of a virus. Comodo finds the offending software and removes it.

     

    It is best to download Comodo and place it on a flash drive for future use. If you should get a serious virus, run it from your flash drive.

     

    Comodo Cleaning Essentials earned an exceptional rating at PCMag.com. Read the PCMag.com review of Comodo Cleaning Esssentials at:

     

    Comodo Cleaning Essentials (PCMag.com Review)

     

    Download Comodo and read more about its features at:

     

    Comodo Website

      

    ArrowMore Advice on Buying A Printer

      

    Last week, I wrote about the cost of buying and using a printer.

     

    In short, I suggested that buying a $200 printer will cost you less than a $100 printer.

     

    Your $200 printer will last longer, and save you lots of money on ink purchases.

     

    The cost savings of purchasing a more expensive printer is far greater than I suggested. I should have mentioned it, but I forgot to.

     

    One of our readers, John Bartlett, an IT Professional who works with doctors and other professionals reminded me of one additional cost.

     

    According to John, and I agree, you need to add labor into your calculations. Read John's calculations below:

     

    I just had a comment about the ink jet printer article. I am an IT service provider, and I had a customer, a doctors office, that had bought a cheap $100 printer that they used very heavily. I sat down one day just to figure out how much the printer was truly costing them and the results shocked even my self. The one factor that I rarely see in determining what type of printer is also labor. Here is the math that I came up with for the dr's office.

     

    Printer $100

    Ink $40 and they were changing it at least once a month (1 year = $480)

    Ofc Mgr Labor $15/hr (I gave 30 min to buy and install ink (1 year = $90)

     

    TCO (total cost of ownership) for first year $670

     

    This is where it gets interesting. This doesn't apply as much to retail but its' food for thought. I took a doctor's hourly income rate(conservative) . This doctor liked to do the tech things.

     

    Printer $100

    Ink $40 and they were changing it at least once a month (1 year = $480)

    Dr Labor $200/hr (I gave 30 min to buy and install ink (1 year = $1200)

     

    TCO for an ink jet printer for the first year $1780.00 !!!

    I did the same math for a laser printer (BW) seeing they did not need color.

     

    Printer $400

    Toner $70 (saying the toner needed to be replaced the first year)

    Dr Labor $200/hr (1 full hour)

    TCO for laser printer for the first year $670

     

    That is a $1110 savings! 62%

     

    I work with these problems every day, and I am still shocked sometimes.

     

    A doctor who purchases a $100 inkjet printer is likely to need to replace his ink cartridge at least 12 times per month. This ink replacement normally takes the expertise of the office manager or doctor who inevitably has to run down to Staples to purchase a new cartridge which might be out of stock.

     

    Likewise, I get many calls from retail stores who can't figure out how to replace their ink cartridge, where to buy one, or how to replace their printer.

     

    If the doctor or retail store had purchased a $400 laser printer, they would have found that the ink (or laser cartridge) only needs to be replaced once per year.

     

    Retailers, restaurant owners, doctors, lawyers and most other business owners hate to spend any unnecessary money on items that won't necessarily bring in customers and more money. In the case of a printer, I know that "going cheap" just does not work.

     

    If you are printing in black, buy a laser printer. If you print in color, buy an inkjet. If you are printing 10 pages or more per week,  don't waste your money on a $79 inkjet.  

     

     

    Free Stuff for Your Computer/Tips for Restaurant Owners

      

    To see the complete list of FREE Stuff for  your Computer click on the link below:

     

    FREE Stuff for Your Computer

     

     

     To see our latest list of Tips for Restaurant Owners go to:

      

    Tips for Restaurant Owners