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10 Tips Guaranteed To Increase Sales and Profits by 25% (#1) Computer Tips: Speed Up My Pc Study Reveals Why and How Consumers Shop C-stores Contacting pcAmerica
This is the first of 10 articles to help you increase your retail or restaurant sales or profit by 25%. These ideas are in no particular order. This is the first.
If you wish to contribute some of your own ideas, please go to:
http://www.quicktopic.com/44/H/kmftrxGq5dfrq
The link above is a link to Quick Topic. This is a FREE online discussion board that you may want to use in your business. If you go to the link above, you will be going to our 10 Tips Guaranteed To Increase Sales and Profits by 25%. It is anonymous and does not require you to logon in order to post to this discussion board.
Tip #1 Please Contribute to My Charity. As the owner or manager of a retail store, you are constantly being asked to contribute to various charities and other types of organizations. Giving to charities and helping out is a good thing. I am not advocating ending your charitable contributions, but here’s an idea that one of my favorite restaurants, The Dog House, shared with me. The idea will work with any type of retail store (restaurant or non-restaurant). When a local organization such as a school asks for a contribution, you can turn it around. The Dog House organized a Dog House week for a local school who had asked for a contribution. They made event menus available to the entire school. Anyone who made a purchase at The Dog House during Dog House Week who mentioned Dog House Week filled out a short form and was given a special receipt for their purchase. At the end of the week, The Dog House contributed 10% of their total Dog House Week attributed sales to the event to the school. The event was a huge success for both The Dog House and the school. The school's proceeds exceeded any previous events or donations. The Dog House had a great sales week, helped a worthwhile charity, and added new, first time customers. In addition, The Dog House was able to add names, street addresses and email addresses to its customer list that it would use for future marketing. For those of you who were thinking about a school promoting hot dogs and hamburgers, The Dog House does have healthy salads and other dishes, as well. The police, firemen, local churches, cancer, heart, and other health related charities, ASPCA, schools, baseball teams, GM (just making sure you're reading this) and others are all asking for money. Most of the these causes are good causes, but many retailers just can’t keep giving. Now you have a way to turn it around. Make many of these charities into customers.
Give each charity its own week. Make up some specials, especially for members of the organization. Collect those email addresses and give back enough to make it worthwhile for the organization you are working with.
Purchases made at charitable events may be tax deductible. You would have to ask our government officials about the propriety of such tax deductions.
I have heard dozens of commercials on the radio and
television for speedupmypc.com,
maxmyspeed.com, and fastatlast.com. http://www.quicktopic.com/44/H/EmRfuAFssjxc
To see all computer tips go to:
http://news.pcamerica.com/ComputerTips.html
It's not a surprise that the #1 reason for shopping at a convenience store (C-store) is to buy gasoline (71.2%). 48.8% comes to C-stores to buy beverages. 30.9% come to purchase snacks. 26.4% come to purchase lottery tickets. 18.8% come to purchase cigarettes.
8.4% enter the store on a daily basic. 16.4% make a purchase two or three times a week. 20.5% come in at least once per week. Almost half (45.3%) make a purchase once per week.
Men are much more likely to shop in a convenience store than women.
Younger shoppers (18-24 years old) tend to shop more frequently.
There are exceptions to my "friendliness theory." I have two convenience stores located within a mile of my house. I shop at the one that recognizes me when I make a purchase. "Hello. How are you? Thank you." I avoid the store that glares at me when I arrive and says, "Do you have a smaller bill? I have no change." Ha! You laughed. You must have gone into the same store.
To read the entire C-store report go to:
http://www.csnews.com/csn/search/article_display.jsp?vnu_content_id=1004074615
To visit the Convenience Store News website, or obtain a FREE subscription to Convenience Store News go to:
http://www.csnews.com/csn/index.jsp
Contacting pcAmerica
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For more information on Cash Register Express, Asset Management Software, Portable and Wireless Point of Sale, barcode readers, cash drawers and receipt printers, call PC America at 1-800-PC-AMERICA or 1-800-722-6374 or 1-845-920-0800. You may also purchase directly on the internet at www.pcamerica.com or email PC America at newsletter@pcamerica.com.
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The
March issue of Convenience Store News published a summary of a
study related to why and how consumers shop at convenience
stores.
What I find to be extraordinary is that most convenience
store employees are far from friendly compared to employees
within other types of businesses. One would think that with
the frequency of repeat shoppers, convenience stores would
give consumers a better more friendly experience. 
