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pcAmerica Execs on the Front Page of VSR Magazine Consumers to Retailers: Shall We Play A Game? 10 Computer Software Programs You Really Need (#3) The Most Popular Passwords? Contacting pcAmerica
 The article highlights the partnerships that pcAmerica has within specific vertical business areas (such as wineries) which allow pcAmerica to add specific features of importance to certain specific markets. (From VSR) "Increasingly, VARs and ISVs are realizing that partnerships are essential to moving forward in a competitive POS environment," says David Gosman, CEO of POS hardware and software provider pcAmerica. "From what we have observed, end-users are now gravitating towards companies that have formed alliances because they have no desire to look for multiple sources of hardware and software that work together." (From VSR) Richard Rotbard, president of pcAmerica, says the benefits are just as tangible to his company from an ISV standpoint. "Over the years, we have come to rely on such resellers as WineWare, not only for the business they give us, but for the input we receive from them," Rotbard explains. "In many cases, WineWare has been very instrumental in helping us improve our products which, in turn, translate into more sales for both of our companies." (Pictured below from left to right, David Gosman, pcAmerica CEO, Suzanne Weidler, WineWare General Manager, Jeff Weidler, WineWare President, and Richard Rotbard, pcAmerica President with the Laird Family Estate Winery in California's Napa Valley in the background, click photo below to see larger photo)  (From VSR) On some occasions,
Rotbard and Gosman report, Weidler and his team have
assisted pcAmerica's technical staff in tweaking the
functionality of the vendor's offerings and ensuring that
they reflect the needs of specific end users. Among the most
notable enhancements executed in tandem with WineWare,
according to the executives, was the addition of an
interface between pcAmerica's Cash Register Express system
and ShipCompliant, a third-party software program. "When it
comes to shipping alcohol, there are certain regulations and
laws to be followed that might be different from state to
state," Rotbard notes. When wineries write up orders for
alcoholic products to be shipped, the interface checks with
ShipCompliant to ensure the order meets the regulations. "The interface
is a strong selling point for Cash Register
Express on the winery side," Rotbard adds. pcAmerica's plans
for 2010 entail an increased focus on improvements to its
reseller program; WineWare will be asked to contribute
input.To read the entire article, go to www.verticalsystemsreseller.com and search for the January, 2010 issue or click on one of the two links below to go directly to the article: VSR Magazine 
With high unemployment rates, consumers are just not in a buying mood. Customers expect high discounts and hesitate to make a purchase unless items are highly discounted. Likewise, restaurant patrons aren't eating out unless it's a bargain. On the other side, retailers have cut down on inventories and are focusing on making a profit. Businesses are learning not to offer those large discounts. Hence, we are in the middle of a "war games" period of time. Consumers aren't going to buy unless they get a discount. Businesses are not going to offer the discounts they offered in the past because they need to make a profit. Eventually, consumers and businesses are going to need to compromise. Eventually people need to buy new clothes, purchase more food, and buy more of those non-essential items that they haven't been buying in the past year or so. Businesses are adjusting by keeping inventories lean. In the past, consumers always knew that there was more stock in the back which would eventually go on sale. Consumers will learn that those discounts are going away and will adjust. At the same time, businesses need to adjust by offering good values to consumers and relying less frequently on 50% off sales. (From Chain Store Age magazine) With high unemployment (at +/-10%), tepid consumer confidence (indexing at 49.5 as of November 2009, up from historic lows but well below “normal” levels) and consumer credit declining (revolving credit decreased at an annual rate of 7.25% last year), don’t expect consumers to shift away from their cost-conscious mind-set any time soon. This means retailing is no longer about location, location, location. It’s about value, value, value. But this year, value can’t come at the expense of retailers’ gross margins, which are needed to provide “breathing room” to maintain operating profits in a soft economy that’s poised for a slow recovery. Since retailers took axes then chainsaws to their cost structures last year, there’s little room to cut more this year other than fine-tuning with a scalpel. Consequently, profit increases must come from maintaining gross profit dollars. To achieve this, retailers will create a temporary stalemate at the cash register by limiting their inventories in order to wean consumer expectations away from heavy price cutting. To increase sell-through and stave off premature markdowns, expect inventory levels to remain lean throughout the year. (In 2009, retailers reduced inventories by 1.5 to 2 times their decline in comp-store sales.) While retailers run the risk of selling out of products, the upside is that consumers will learn a new retail mantra: Buy now or miss out. This really interesting article appeared in the January 2010 issue of Chain Store Age magazine.To read the entire article, go to: http://www.chainstoreage.com/story.aspx?id=127055 
I've been using it for the past four years and can't do without it. Whenever you enter a site that requires a password, RoboForm automatically inserts your User ID and Password. I visit about 150 sites that require User ID's and Passwords. I just can't remember them all. RoboForm does it all for me. Here's how it works. You begin by picking a master password. For example, 4574Charli%G. This is the one password that you must always remember when you use RoboForm. I use the last 4 digits of my social security number plus the name of my pet with a symbol substituted for one of the letters. Whatever, it's something that I can always remember. Once I start RoboForm and enter my master password, RoboForm automatically inserts my User ID's and Passwords for any sites that I visit. For example, when I visit EBay, RoboForm automatically logs me into my personal EBay site by entering my User ID and Password. RoboForm has a few other really nice features. It keeps a list of all sites that I visit. Instead of entering the site information, I can just click on the site and RoboForm instantly sends me to that site as well as enters my User ID and Password. RoboForm also includes a secret note pad section called SafeNotes. I place my credit card information within this area plus additional "secret" information that I need from time to time. I also store access codes, birthdays, social security numbers and other items in this area. I have a copy of RoboForm on all of my computers and carry a copy on my flash drive. The flash drive version of RoboForm is called RoboForm2Go. What happens if I lose my flash drive? No one can use my passwords without knowing my master password. All of my passwords are encrypted and impossible to decode without the master password (or I should say, almost impossible to decode). Now, can your master password be cracked? It is possible but highly unlikely. We live in a world of passwords, bank codes, and secret numbers. Your RoboForm password is as safe as all of your bank and credit card codes. I am comfortable using my master password and storing all of my secret information on my flash drive. If you feel uncomfortable or have additional questions about the encryption and safety of your passwords, you should read the security section on the RoboForm website. Once you enter your Master Password, RoboForm automatically inserts User ID's and Passwords until you logoff. You can instruct RoboForm to ask for your Master Password each time you need it. You can also instruct RoboForm to automatically logoff after a certain period of time. RoboForm received a 5 star review by CNET and has received outstanding reviews by PC Magazine, PC World, and it's millions of users. You can try and use RoboForm for free. The free version allows you to store an infinite number of passwords and user ID's for a period of 30 days. After that, the free version allows for a maximum of 10 login accounts. The full version sells for $29.95. I can't live without it. Stop writing down your user ID's and passwords on a piece of paper. To see more information about RoboForm, go to: http://www.roboform.com 
The third most popular password is 123456789 followed by password and iloveyou. Most passwords that get cracked are simple passwords like the above. To read more about those commonly used passwords, read the ComputerWorld article
Contacting pcAmerica
pcAmerica One Blue Hill Plaza Second Floor Box 1546 Pearl River NY 10965
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Toll Free 1-800-PC-AMERICA or 1-800-722-6374 Local Number 1-845-920-0800 Fax Number 1-845-920-0880 Tech Support Number 1-845-920-0888
C.E.O. David J. Gosman (djg@pcamerica.com) President Richard F. Rotbard (rotbard@pcamerica.com) Newsletter Editor Howard Y. Gosman (hgosman@pcamerica.com)
Your PC America Account Managers:
Dan Steyskal288 (X288 (dsteyskal@pcamerica.com) Ken May X226 (kensmay@pcamerica.com) Martin Sheridan X227 (msheridan@pcamerica.com) Ralph FrasconeeX279 (X279 (rfrascone@pcamerica.com) Robert Purdy X280 (rpurdy@pcamerica.com) Ryan ChristmannX225 (X225 (ryan@pcamerica.com) Sam KahannX223 (X223 (skahan@pcamerica.com) Tony ScarpaaX224 (X224 (tscarpa@pcamerica.com)
For more information on Cash Register Express, Asset Management Software, Portable and Wireless Point of Sale, barcode readers, cash drawers and receipt printers, call PC America at 1-800-PC-AMERICA or 1-800-722-6374 or 1-845-920-0800. You may also purchase directly on the internet at www.pcamerica.com or email PC America at newsletter@pcamerica.com.
You are receiving this email because you either own Cash Register Express or you have contacted PC America and requested information about Cash Register Express. If you wish to be removed from our email newsletter list, please email your removal request to newsletter@pcamerica.com or write to PC America, One Blue Hill Plaza, Second Floor, Box 1546, Pearl River NY 10965.
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