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*** To see previous pcAmerica Newsletters, go to:
http://www.pcamerica.com/pos_newsletter_archive.html
Digital Signage Gone Wild Is That Website Safe to Visit? 10 Computer Software Programs You Really Need (#1) Contacting pcAmerica
Digital Signage is a form of electronic display that shows information, advertising, and other messages. Just think of digital signage as a TV offering continuous advertising.
We're beginning to see these digital signs all over. These signs are becoming smarter and more sophisticated. Read on ...
You can see them in the middle of a drug store aisle advertising a certain brand of aspirins. You can see them in hospitals advertising the latest prostate operation. Statewide lotteries are becoming more sophisticated by advertising in bars and restaurants. Stores like Wal-Mart have digital signage scattered throughout the store. Churches are using digital signage to promote next week's sermon. Banks, airports, restaurants, hotels are all using digital signage.
According to experts, investments made in digital signage pay off within 1 1/2 years. Digital signage can take the place of making signs, distributing flyers, and using other forms of advertising,
Here's where Digital Signage has gone wild. These digital signs are getting smarter. Intel Corp. and Microsoft Corp. are promoting the idea of advanced digital signs in stores that aren't just for shoppers to look at. These look back.
The new digital signage has cameras that look back at the customer. Signs equipped with cameras and specialized software could recognize age, gender, and height of people in front of them. If a man walks in front of a sign, a men's shirt advertisement may appear. If an overweight person walks in front of the sign, possibly an oversized model may appear on the digital sign showing the latest fashion. A short person may see one type of ad. A tall person may see another.
The digital sign captures information about the shopper. It could see what type of items the shopper may be looking at. Perhaps someone who passed a jewelry counter and looked at a watch could start seeing watch advertisements as the shopper continued shopping throughout the store.
There are likely to be privacy issues related to the new types of signs. Imagine walking through a store, passing a digital sign and all sorts of alarms going off. Your face was transmitted to the police department who keyed your image to being the owner of an unpaid parking ticket.
I doubt that this is going to happen, but the technology has been announced at this year's NRF (National Retail Foundation) show. It's here now.
Read more about the new digital signage technology at:
http://news.cnet.com/8301-17938_105-10433147-1.html
A really good article related to the new technology appears in The Wall Street Journal Online at:
If you are not a subscriber (which I highly recommend), I can send you a copy of the article. Email your requests to:
For those businesses interested in adding digital signage to your businesses, just search Google for digital signage. You can find software that will work with any computer and allow you to easily create digital signage. Some restaurants and businesses even charge advertisers to appear on their digital signage.
To read, What is Digital Signage and Why Would I Need It? go to:
http://www.vistacominc.com/default.aspx?pageid=133
For one good website with lots of information and examples, go to:
http://www.simpledigitalsignage.com/
When you reach the website, make sure that you click on the section What Can You Do With It.
There are some websites that could infect your computer with a virus just by visiting the site. Most of the time, your antivirus software or your search engine will warn you of the problem before you visit the site.
If you should be asked to click on a website, you shouldn't do it unless you know who sent you the.
For example, I add many links to our pcAmerica Newsletter. You can trust that pcAmerica would not intentionally send you to a virus infected link. Likewise, if a friend sends you an email with a link, the link is probably not infected.
However, if you should get an email from an unknown source, you are more likely to be getting a link that could be infected.
You don't need to be too paranoid by links sent to you by friends, pcAmerica, or a known company that you work with. Your computer will prevent most infected sites from harming your computer. You should be paranoid about receiving links from unknown senders.
To check out a link, go to McAfee's Site Advisor at http://www.siteadvisor.com/.
On the right side of this page is a box that let's you insert a site address and receive a safety report related to the site. For example, if you insert pcamerica.com, you get a green light indicating that this is a safe site. Should you search for the site called purplejjjhoodie.com, you will get a red light indicating that the site is unsafe to visit. By the way, the site name does not actually contain the "jjj". I added that to the name because many spam filters will prevent you from receiving this email if it contains an infected site. So, when you try site advisor, insert the same site address without the "jjj" and you will see the McAfee report indicating that this site is unsafe to visit.
Likewise, if you are using Norton Internet Security 2010 and other similar security programs, and search for the website using Google or other search engines, you will see a Green Check next to those sites that are safe and a red "X" next to those sites that are unsafe.
The McAfee Site Advisor adds another checking mechanism. I frequently use the McAfee Site Advisor to check out links that I get within emails that I believe need further investigation. I receive oodles of stock recommendation tips and newsletters. Many appear on that "X" list.
Everyone needs Cash Register Express and Restaurant Pro Express. I'm going to leave these off my list since most of you are already using our software. The list of 10 Computer Programs You Really Need contains computer software programs that small businesses, students, and casual users should have on their computers.
#1 is the program you have heard about before.
Every computer needs some type of internet security system. That security system includes antivirus software, antispyware software and firewall software. The antivirus component prevents outsiders from maliciously destroying your computer. Antispyware prevents outsiders from popping up unwanted ads on your computer. Firewalls prevent outsiders from stealing your data. You need it.
Norton (form Symantec Corporation) offers what I believe to be the best and most effective internet security software. It's also considered to be the best by those experts that review security packages (PC Magazine, Pc World, and AV-Comparatives).
You can read the PC Magazine review (PC Magazine Editor's Choice) at:
http://www.pcmag.com/article2/0,2817,2349865,00.asp
You can read PC World's review at:
http://www.pcworld.com/reviews/product/324720/review/norton_antivirus_2010.html
You can read the AV-Comparatives review at:
http://www.av-comparatives.org/
Norton Antivirus has been around for a long time. It is the leader in antivirus software. It hasn't always been the best. Many owners of earlier versions of Norton Internet Security (NIS) hated the product because it was rather flakey and took up lots of resources on user computers. I did not endorse NIS until 2008. The 2009 version really excelled. The 2010 version is even better. If you hear bad reviews from other computer gurus, they are probably still angry about the older prior to 2008 versions of NIS.
So...if you believe the reviews, Norton Internet Security 2010 is the one to buy. If you prefer another product, go for it. Just make sure that you use some form of internet security on your computer.
Norton Internet Security 2010 sells for $69.95 (that's for a 1 year subscription good on 3 computers). You can purchase it at a discount at the link below ($39.93):
Many of our readers like AVG. This is a very popular and FREE program available from AVG technologies.
#1...It's not really FREE. Although you can download it and install it on any business computer, you are breaking the license agreement which forbids you from using the FREE version within a business. However, you may use it in your home for FREE.
#2...According to the AV-Comparative tests, it is only 88% as effective as the competition. That 88% figure is only an estimate and admittedly may not be accurate for comparative purposes. However, according to AV-Comparatives, Norton Internet Security offers superior performance.
Read the reviews at:
http://blogs.pcmag.com/securitywatch/2009/12/av-comparativesorg_torture-tes.php
In short, in my opinion, Norton Internet Security 2010 is the 1st product that you should be installing on your computer. See #2 next week.
To purchase Norton Internet Security, go to:
or click the Norton Internet Security box above or the icon below.
Contacting pcAmerica
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C.E.O. David J. Gosman (djg@pcamerica.com) President Richard F. Rotbard (rotbard@pcamerica.com) Newsletter Editor Howard Y. Gosman (hgosman@pcamerica.com)
Your PC America Account Managers:
Dan Steyskal X288 (dsteyskal@pcamerica.com) Ken May X226 (kensmay@pcamerica.com) Martin Sheridan X227 (msheridan@pcamerica.com) Ralph Frascone X279 (rfrascone@pcamerica.com) Robert Purdy X280 (rpurdy@pcamerica.com) Ryan Christman X225 (ryan@pcamerica.com) Sam Kahan X223 (skahan@pcamerica.com) Tony Scarpa X224 (tscarpa@pcamerica.com)
For more information on Cash Register Express, Asset Management Software, Portable and Wireless Point of Sale, barcode readers, cash drawers and receipt printers, call PC America at 1-800-PC-AMERICA or 1-800-722-6374 or 1-845-920-0800. You may also purchase directly on the internet at www.pcamerica.com or email PC America at newsletter@pcamerica.com.
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