Join the Talkpos Blog
From
the Talkpos.com Blog.
Coffee Shop Point Of Sale
(POS) System
Posted: 05 Aug
2009 06:50 PM PDT
Coffee shops
are one business type that face above average challenges in an ailing
economy. The “$ 4 latte” is a purchase that several consumers consider
removing from their budget. Most people are spending less money and are
basing their purchases more on value than price. Below are three quick and
easy ideas you may want to consider for your coffee shop that will help
preserve and increase traffic…ideas that can be applied to almost any retail
or restaurant business.
1 — Bake
smaller versions of your pastries, and give a mini-pastry free in the
morning with every cappuccino or latte purchase. This has the double bonus
of making consumers feel like they’re getting more for their money, and at
the same time will introduce your customers to your pastries that will
result in them purchasing a full size dessert in the future. Your coffee
shop point of sale system can print a message on the receipt.
2 — Select a
coffee shop POS
that has customer loyalty functionality built in. A plan as simple as a ‘Buy
6 lattes get the 7th free’ makes customers feel as if they are earning
something when they buy coffees at your shop. Customers won’t want to miss
out on their loyalty points — meaning they’ll return to your coffee shop to
make their purchase. Restaurant Pro Express has integrated customer loyalty
features that are free with no transaction fees.
3 — Nothing
beats old-fashioned, friendly service. Choose cashiers and baristas that are
naturally friendly and conversational. If you’re the owner or manager, spend
some time out front personally greeting customers and thanking them for
visiting your shop. People feel good spending their money at friendly
places, and a great experience will keep them coming back for more.
What’s working
in your business? Send us your ideas and we’ll post them on the blog!
Join
the pcAmerica Talk Pos blog at
http://www.talkpos.com/.
PollDaddy.com
PollDaddy.com is a FREE site that allows you to take a survey.
It’s a
great marketing tool for your business. Use it to find out more about your
customers.
The
FREE account allows you to set up surveys or polls with up to 10 questions.
It allows 100 survey responses per month. If you want more, the price is
$299 per year for 1,000 responses per month and $899 per year for up to
10,000 survey responses per month.
Most
retailers will find that the FREE account will work fine.
Here’s
what you can do with a poll?
Ask
your customers…
Would
you like us to add Cheese French Fries to the Menu?
Yes
No
What
size shirts do you wear?
Small
Medium
Large
X-Large
XX-Large
Were
you happy with our sales people?
Yes
No
Would
you like to be added to our email list and receive a 25% off coupon on your
next purchase?
Yes
No
Name
and Email Address
Just to
give it a try, I have created a small survey for those who read this
newsletter.
Describe your retail or restaurant sales forecast for the next 6 months
(compared to the same period last year). Is it more than 5% better, a little
better, a little worse, or more than 5% worse.
Please
go here and take part in the poll:
http://news.pcamerica.com/polldaddy.html
Pay In Cash and Get A Deal
More
restaurants are encouraging patrons to pay in cash.
Luigi’s
Trattoria in Farmington MA, for example, is offering a 20% discount off the
bill for all customers paying cash.
80% to
85% of all customers were using credit cards. With the discount, only 20% to
25% of customers are using their credit cards.
Many
other restaurants are following the cash trend and customers are taking
advantage of it. It is really working well. Restaurants and customers are
both benefiting.
Just a
few words about accepting cash...Local governments may not allow cash
discounts. You may be breaking your credit card agreement by offering a cash
discount. Accepting cash does not relieve any business owner from the
responsibility of charging sales tax and submitting those taxes to the
proper authorities. All this is mentioned because I know what you are
thinking.
Anyhow...the concept is taking off and you may want to think about it.
To read
the entire article, go to:
http://www.freep.com/article/20090809/COL20/908090346/1115/ENT05/Pay-with-cash-and-you-could-get-a-meal-deal
If you
have not yet done so, I highly recommend that you subscribe to SmartBrief at
http://www.smartbrief.com/index.jsp.
It’s free and you get FREE tips and helpful ideas for every type of business
(restaurant and other retail businesses).
Economy Takes A Bite Out of Tips for Wait Staff
Gratuities are down and even down more for those who are working in
restaurants that offer cash discounts. See the article at:
http://www.miamiherald.com/business/story/1177177.html
Contacting pcAmerica
pcAmerica
One Blue Hill Plaza
Second Floor
Box 1546
Pearl River NY 10965
JOIN OUR BLOG!
www.talkpos.com
Follow us on Twitter: pcAmerica
Toll Free 1-800-PC-AMERICA or 1-800-722-6374
Local Number 1-845-920-0800
Fax Number 1-845-920-0880
Tech Support Number 1-845-920-0888
C.E.O. David J. Gosman
(djg@pcamerica.com)
President Richard F. Rotbard
(rotbard@pcamerica.com)
Newsletter Editor Howard Y. Gosman
(hgosman@pcamerica.com)
Your PC America Account Managers: