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newsletternewsletter 318
Press Release: DIGIOP and pcAmerica Announce Video Integration
with Cash Register Express and Restaurant Pro Express Press Release: DIGIOP and pcAmerica Announce Video Integration with Cash Register Express and Restaurant Pro Express Indianapolis, Indiana – May 14, 2009 - DIGIOP Technologies announced that the company has added new software integrations to its DIGIOP DTM (Data Transaction Manager) for the latest point of sale systems from pcAmerica. Retailers and restaurant owners who use pcAmerica’s Cash Register Express 12.0 and Restaurant Pro Express 12.0 can now easily add the DIGIOP DTM software to these point of sale systems and view video associated with live and recorded transaction data using DIGIOP’s Digital Video Management Systems. pcAmerica’s Cash Register Express 12.0 is designed for a wide variety of retail stores including convenience stores, clothing, grocery, drug stores, gift shops, and rental stores. The Restaurant Pro Express 12.0 system supports transactions and order management for quick service, table service, and fine dining restaurants. Like DIGIOP’s digital video management systems, both pcAmerica POS solutions are scalable and easily support single store and multi-site operations. “We think our customers will love the ability to add a visual verification to our point of sale systems. Integrating with DIGIOP’s video management solutions provides a fantastic new tool for retail and restaurant owners to manage their businesses,” said David Gosman, Chief Executive Officer of pcAmerica. DIGIOP Director of Sales & Marketing Scott Kemp said, "We are pleased to extend full software support to these point of sale systems from pcAmerica. Their focus on supplying the retail and restaurant markets with advanced, easy-to-use, and cost-effective point of sale systems is a natural fit with DIGIOP’s strategic direction." Read the entire Press Release at: http://news.pcamerica.com/digiop_nr_pcamerica.htm Retail Listening Techniques
The Friedman Group is a company that offers retail training, consulting, and publishes a bunch of books and CD’s to help retailers perform better. The Friedman Group is the publisher of a best selling book called “No Thanks, I’m Just Looking.” Their clients include Neiman Marcus, Hallmark Cards, Kodak, Toys R Us, and Cartier just to name a few. The Friedman Group publishes a great monthly newsletter which you can get for FREE at: http://email.tailorednews.com/TMsubscribe/ViewOnline.asp?u=GqPtLJ3FBlE6&l=38121 The above link will also allow you to see their present newsletter as well as archive newsletters (all FREE of any charges). You can also learn more about the products and services of The Friedman Group by going to: http://www.thefriedmangroup.com/index.asp The May 2009 edition of the newsletter contains some great articles. How Do I Compete With the Big Boys? The answer is to have a combination of service and merchandise that is better than the competition. Harry Friedman gives the example of Trader Joe’s. When a customer asked about ground coffee, the checkout person actually got a bag of coffee beans for the customer and ground it up in the onsite coffee grinder for the customer. Do your employees go out of their way for your customers? Relieving Your Biggest Retail Management Headaches. As a retail owner or manager, have you ever found you're so busy trying to handle everything thrown at you every day that you let certain sales standards slide? I think I see a few heads bobbing in agreement. Well, it's up to you to decide whether you're willing to accept your staff's improper behaviors or put an end to the headaches once and for all. Take the quiz in the newsletter and learn how to fix some of your headaches. Listening Techniques. This is one of my favorites. No matter what type of retail store or restaurant you may own or manage, you need to train your sales people to listen. Even a checkout clerk in a convenience store needs to be trained in listening and helping customers. “You have two ears and one mouth for a reason.” You should be spending 2/3 of your time listening and 1/3 of your time speaking. Actually, this rule goes for helping customers, dating, and keeping a good relationship with your spouse. Just try it for a few days. Listen to your customers 2/3 of the time and talk 1/3 of the time. See how your spouse or partner reacts to better listening skills. See how your customers react. Listen to what your customers have to say and ask questions as a result of what you have learned. You already know what you know, but you don’t know what your customer knows. Look directly at your customer’s eyes. It shows your customer that you are focusing attention on them. If you feel uncomfortable, look at your customer’s nose. They won’t know the difference, but they will feel that you are being attentive. Never interrupt your customer. It’s rude and you may stop your customer from saying something that may help you make the sale. Concentrate on what the customer is saying. Train yourself not to think about what you are going to say while the customer is talking. Actually listen to what your customer is saying. Think and feel like the customer. You need to be empathetic, not sympathetic. There are 5 more listening techniques. Go to the link above and you can download a printable version of this newsletter and a year’s worth of previous newsletters.
Mannequin Increases Sales By 40% This story was picked up by hundreds of news outlets and was just too interesting for me to ignore. The headline reads, Barbeque Restaurant Mannequin May Need A New Career. Barbe Q is a $200 mannequin purchased by the owner of a Reading, Ohio restaurant. Since the owner placed Barbe in front of the restaurant, business has been up by 40%. The busty mannequin wearing a bikini stirred up the entire town. The owner claims that this is what he needed to do in order to increase the business lost due to the recession. The local court told the owner that he can keep the mannequin only if additional clothes are added. I saw the photos (which I decided not to include with the newsletter). I thought it was tasteful, but you can decide. Go to: http://consumerist.com/5255502/barbecue-restaurant-mannequin-may-need-a-new-career And http://www.collegenews.com/index.php?/article/busty_mannequin_goes_to_court_0515200928382
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