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newsletternewsletter 315
Better Burgers Beef Up Sales Better Burgers Beef Up Sales
Although many retailers and restaurants are losing business, McDonald’s is still flourishing. Many retailers are trying to cope with the recession by offering lower priced items. McDonald’s is doing very well with its value meals. At the same time, McDonald’s is offering a new $4 burger. It’s important for all retailers and restaurants to remember that it is not the price that drives customers to buy. It is the value. Even if you don’t own a restaurant, it’s still important to keep the McDonald’s strategy in mind. McDonald’s is offering low priced value meals along with higher priced $4 burgers. They are black angus burgers. Even though I am a big burger fan, I’m not exactly sure what a black angus burger means, but it sounds like a high class burger. No matter what type of store you own, you can emulate McDonald’s. Offer that $19.95 tool kit to draw people into your store. Place your high quality magnetized screw drivers right next to the kit. Train your employees to demonstrate the magnetized screw driver. See where your sales go. Ah! Don’t forget, if you are offering a $19.95 tool kit, make sure it also has value to your customers. Selling a $19.95 junky toolkit may not keep your customers. Remember the days when Sears used to sell its GOOD, BETTER, BEST products? When you do offer an inexpensive value product, it should be a GOOD product. Customers will see right through you if you try to sell LOUSY, BETTER, BEST. Back to the burgers. I learned about a company called Smashburger at a website called Fast Casual. Smashburger is a Denver-based burger establishment with $5 million in sales which is a 233% increase over the previous year. Read about how Tom Ryan (the founder) did it at: http://www.fastcasual.com/article.php?id=14144&na=1 Fast Casual is a FREE website and magazine devoted to ideas and trends for the fast casual restaurant. You can visit the website, subscribe to the printed publication, and subscribe to their email newsletter at: FinallyFast.com (Speed Up Your Computer) WARNING...Please read this entire article before going to the site. FinallyFast.com advertises all over the place. I’ve seen their ads on TV and listened to it on the radio (CBS News and other stations). Is your computer running slow? Are you ready to be finally fast? Instantly find and remove all errors on your computer. FinallyFast.com claims to search for thousands of errors on your computer and instantly remove them. Not only that, you can go to their site and get a FREE scan. Since I am on the internet 24 hours a day (or at least it seems like it), I get offers from hundreds of software companies that claim they can speed up or fix my computer. I do what you should do. Ignore them. Lots of readers ask me about FinallyFast.com because of their frequent TV and Radio ads. After all, who doesn’t want a faster computer. I have to admit that I have not tried the FREE scan nor have I tried their products. When I heard the ad this morning (which I have heard at least a hundred times before), I decided to give the pcAmerica newsletter readers a little education related to the product. When you look at their website, the implication is that this product was mentioned or reviewed by The Wall Street Journal, Forbes and Newsweek. If you read the ad more carefully, you will see that FinallyFast.com was never mentioned in any of these publications. Personally, I would never load a FREE software product onto my computer without further research. I have used such FREE downloads as Spybot, Kaspersky, Trend Micro and others who offer FREE computer scans. These are safe products. How does one know what is safe and what is not? In the case of FinallyFast.com, I searched Google for FinallyFast.com and FinallyFast.com scam. When you do such a search for any product, you’ll always find some negative feedback. If you start reading all the feedback, you can get a better view of the product you are interested in. Related to FinallyFast.com, lots of feedback indicates that when you run the FREE scan, problems are actually placed onto your computer. Once the FREE scan is completed, for $29.95, you can fix all the problems. I can’t tell you if FinallyFast.com works or doesn’t work. I can say that I am not placing it on my computer. I can also advise you to search Google for FinallyFast.com and make your own decision. How To Find Investment Scams I am sure that all business owners are constantly receiving emails and mailings related to investments. I get a few in the mail every week. Make 25% on your investments Double your money in 4 weeks Dr. Vogel's “How to Make a Million in Real Estate Investments with No Money Down” Donald Trump’s Real Estate Investing, Master Secrets to Getting Rich They all sound great. Why manage or own a retail store or restaurant when you can get rich just by reading one of these books or watching a video? When you get such a feeling or see an online ad, search for it on Google. Add the word scam to the search. I am not implying that all investments are scams; however, by adding the word scam to your search, you will be able to see lots of negative feedback related to any product. This gives you the opportunity to see and evaluate what others have to say about a particular investment or product. By the way, if you want to lose weight, you can purchase Apidexin at this website: http://www.getdietsolutions.com/fat-burning/ It’s only $99.95 and it gets good reviews on the site. It even contains 8 patented ingredients. Now, search on Google for Apidexin scam. You get a totally different view of the product. By the way, I don’t use Apidexin nor do I recommend it. It is used here only an example. If something sounds too good, you should do some checking. Adding the word scam to your search will give you a more complete view of the product or service you are interested in. How many times do business owners get calls from charities and police organizations requesting donations? Take a look at the link below and search for Donald Trump: |
Last
week, we talked a little bit about burgers, retail stores, and the
recession.
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