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newsletternewsletter 286
Help the Government. Pay Your Taxes. Help the Government. Pay Your Taxes. Banks are failing. Wall Street is in chaos. Retail sales were down by 12% last month. Governments are spending money like water and are looking for new revenue sources. Who are they going after? You. Actually, I know that all small retail stores and restaurants are paying all the taxes due to the government. But, New York State, Massachusetts, California, and many other state and local governments throughout the United States are going after those retailers who are cheating. Faced with a $15.2 billion budget deficit, California’s tax collection agencies are getting $226 million to hire more auditors and tax collectors. New York State expects to collect an extra $30 million dollars going after individuals, small businesses and individuals who have “cheated” on taxes in order to help the state overcome its $5 billion plus budget deficit. To read the entire article, go to: http://www.1010wins.com/N-Y--to-Zero-In-on-Tax-Cheats-as-Economy-Sags/3107798 To read, States To Zero-in On Tax Cheats As Economy Sags go to: http://ap.google.com/article/ALeqM5hIK6KCg908gehZTEDOQCbHnauzOwD93MSISO0 Gift Card Season is Coming Up According to a survey from FirstData, 90% of U.S. consumers either purchased or received a gift card in the last 12 months. That’s up from 70% the preceding year. 61% of consumers said that they were likely to purchase a gift card during the coming holiday season. 71% of those using a gift card spend more than the value of the gift card when they redeem it. If your retail store or restaurant does not have a gift card program, now is the time to call your pcAmerica account manager. You can start with as few as 100 gift cards. Cash Register Express and Restaurant Pro Express already do all the gift card tracking for you. Convenience Stores Losing Gasoline Customers to Other Outlets
Convenience stores need to focus efforts inside their stores, adding unique product offerings, innovative marketing and new services in order to survive. Ultimately, they must reduce their reliance on gasoline by focusing efforts inside the store. Learn more about improving your retail sales by reading about the “big guys.” Go to: http://www.chainstoreage.com/Default.aspx?menuid=535 Worried About Your Sales? Retail sale and restaurant sales are down by 12%. I’ve been through this before. Back in the 80s retailers had some real hard times. I gave up my full time occupation as a teacher and school administrator to promote my company full time. The school system is a great job. No matter how well you educate students or poorly you educate students, your pay check keeps coming. It’s a great job. You don’t even have to do a good job to keep that check coming. You can come in late, take off when you have a cold, and just take off to go see a baseball game. Owning a business and being an entrepreneur is a totally different experience. If you don’t keep people coming to your restaurant or retail store, your income goes away. I read everything retail (like the chainstoreage.com site listed above). Last month, sales at Costco, BJ’s Wholesale, and Walgreens were up. Halloween spending is expected to be up. Sales at my favorite local pizza restaurant (Patricia’s) are holding their own. People need to buy the necessities. Within a year, lots of retailers will go out of business. Too bad, because had they held on, they would have been part of a huge retail comeback. It works like this; perhaps 5% of all stores will go out of business. When business returns, all those sales will go to those that survived. Take a look around. Lots of small and large retailers are doing all sorts of things to get customers into their stores. People are looking for value. Read about what the big guys are doing and copy them. Wal-Mart is selling toys at rock bottom prices during the upcoming holiday season. They will be making their margins on other items purchased by consumers coming in to buy the rock bottom priced toys.
We Mean Business In Episode #5, Brownstone Pizzeria doubled sales with a quick makeover and, of course, Restaurant Pro Express. “New business owners Gunther and Bertha loaded up their credit cards and cashed in their 401k to open Brownstone eight months ago. Despite a great location in an up-and-coming neighborhood, Brownstone is barely scraping by. Practically invisible from the street, Brownstone is totally devoid of décor and ambience on the inside. Between hand writing orders and manually calculating their daily sales, the owners are leaving themselves prone to making costly mistakes. However, Gunther has his own ideas about how the business should be run and Bill, Peter and Katie meet much more resistance than they'd expected. After a dramatic makeover, a surprise return visit to the pizzeria leaves the team speechless.” (from the A & E website, listed below). I urge all newsletter readers, retail store owners and employees, and restaurant owners and employees to watch We Mean Business on A&E beginning every Saturday at 10 AM. If you missed any episodes, you can watch entire episodes online at: Look under Shows (you will have to click on more to see the entire list). Select We Mean Business. Select Watch Full Episodes Online! See complete summaries and more We Mean Business online videos at: http://www.dellmeansbusiness.com/ The show is sponsored by Dell, and pcAmerica and Dell do have a business relationship. pcAmerica will be featured as the P.O.S. software provider in 2 of the weekly episodes.
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